"Eureka! goes to any length to encourage a fresh perspective. Clients say it works."
Wall Street Journal
"Eureka! just might have what we've all been looking for, the happy secret to success." - DATELINE NBC
“Eureka! has a rigorous, quantifiable process for inventing ideas.”
CIO Magazine

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Our purpose is to help companies improve their
Innovation Success Rates and Speed to Market
by a factor of 10 (step change improvement).

We accomplish this by applying the scientific method to the development of measurably smarter tools for accelerating innovation success. Proprietary tools such as:

  1. Advanced Customer/Consumer Insight Mining System Identifies 7X more “Big ideas” - The Eureka! process for working with customers/consumers has been quantified as identifying  7X more big ideas/insights than classic focus groups or one-on-ones.
  2. Deep Dive Technology Mining Accelerates Discovery of Big Ideas plus Innovation Feasibility - To accelerate development speed and success technology mining brings new technologies to the invention process - in addition to customer/consumer insights.  Eureka! Ranch technology mining is powered by the Planet Eureka! International Innovation Network of over 1,600 field experts with direct connections to entrepreneurs, universities, federal labs and independent inventors.  It’s the official National Innovation Marketplaces for the USA, Canada and UK.
  3. Early Stage Sales Forecasting Tool Improves Innovation Decision Making - Unlike classic concept testing that uses “customer intentions to purchase” to screen ideas - Eureka! innovations are screened based on full business simulation forecasts taking into account the persuasive power of the customer promise, the product/service reality and the all important profit formula (sales, profits, investment and time to market).

During 2007 & 2008 more companies used Eureka! brand innovation services than any other system on earth.

Companies use Eureka! for...        

Innovation Pipeline Fill through new innovations for short, medium or long term pipeline.  - An OTC Drug company used Eureka! to double the value of their innovation pipeline  - A Food company used Eureka! to fill in short term gaps in their pipeline.   - An Industrial products company used Eureka! to filter and fix their existing pipeline of ideas

Technology Acceleration of existing technologies to market or mining of outside technologies.  - A candy company used Eureka! to find a way to “save” a major R&D investment  - A packaged goods company used Eureka! to turn their technologies into businesses  - An industrial company used Eureka! to “jump start” innovation using open innovation connections

Concept Acceleration through Line extensions, flankers or marketing programs to accelerate growth.  - A drug company used Eureka! to reposition their drug - resulting in the highest   - An industrial products company used Eureka! to build a game plan for a new market.  - A grocery retailer used Eureka! to create a new merchandising system that drives profitability

Business Model Innovations to improve sales and escape commodity pricing pressures. - An alcoholic beverage company used Eureka! to reposition & repackage for greater profitability  - A sporting goods company used Eureka! to create a new strategy for more profitable customers  - A B2B company used Eureka! to create a new “value added” service to increase product sales.

Specific case studies and client references are available upon request.