Eureka! Success Stories: Concept Development

We're working on adding these... check back soon!

Thanks!

"5 out of 6 concepts we worked on with Eureka! achieved top quintile BASES scores - and one of the concepts set a new high for our company." - Product Director, Janssen Pharmaceuticals

"Eureka! has brought much needed discipline to our concept development. They greatly enhance our probability of developing highly successful new products. Using Merwyn makes it feel as if we are cheating! - Director of Market Research, Tropicana Products

"An extraordinary synthesis of the academic and the pragmatic- making this a " Wheel of Marketing" for a new generation." - John Ruffley, Marketing Director Masterfoods USA

"This takes all of the mystery out of marketing and replaces it with a systematic and logical system. For anyone who takes their marketing role seriously, this is a must." - Kip Knight, VP International - E-Bay

"Eureka! just might have what we've all been looking for, the happy secret to success." - DATELINE NBC

"Eureka! has a method to their madness, a rigorous, quantifiable process for inventing breakthrough ideas for clients. Unlike many creative gurus hustling ideation wares in the corporate marketplace, Eureka! makes it imperative that their Eureka! processes are quantified every step of the way." - CIO Magazine