"Eureka! goes to any length to encourage a fresh perspective. Clients say it works."
Wall Street Journal
"Eureka! just might have what we've all been looking for, the happy secret to success." - DATELINE NBC
“Eureka! has a rigorous, quantifiable process for inventing ideas.”
CIO Magazine

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Eureka! Inventing has created a quantified innovation pipeline of $2.5 Billion
since January 1, 2008.


Eureka! Client List

 

Industrial Strength Consulting in Accelerating Profitable Growth

Eureka! Inventing is a no-hold’s barred innovation acceleration system. It’s been our flagship offering since our founding in 1986.  It’s so unique and effective it’s been the subject of feature stories on DATELINE NBC, CBC, CNBC, ABC, NPR, The Wall Street Journal, NY Times, Inc Magazine, CIO Magazine, and CBC Venture.

Three things make it stand out from other market research companies and innovation consultants.

  1. We are so passionate about innovation we invest our own time & money in it.  Unlike other innovation consultants and researchers who “preach but don’t practice” innovation - we walk the talk. Over the past year we’ve invested over $20 million in real money in the development of more effective tools for finding, filtering and fast tracking ideas. The impacts are dramatic:  -  our current ideation process is quantitatively 35 times more effective than our original 1986 system.    Our current innovation research system costs costs 80% less and can be run in 10% of the time.  Our current process for helping companies fast track ideas to market is 10 times faster and cheaper than classic development approaches.  
  2. Development of COMPLETE Innovation Solutions:  From the start, we have focused on the creation of complete solutions.  This means simultaneously optimizing the competing needs and issues with customer/consumer insights, technology & manufacturing capability and the all important bottom line costs of capital, investment requirements, market pricing and profit margin.  
  3. We Tell the Truth: If there’s one thing that we are most proud of is our reputation as truth tellers.  Having written and tested more innovations than any other company in the world - we have a sixth sense for what works and what doesn’t.  As such, we feel we have a responsibility to tell clients the truth no matter how painful it may be.  Unlike researchers that recruit samples that are more likely to give positive results or consultants who avoid confronting executional death threats we confront the issues up front  - when their is still the time, energy and money to make meaningful changes.   Our “truth telling” flows from our founder’s personal view of the world - you can see examples of him sharing it on this example from  CBC Venture. 

 

 


Eureka! Inventing - Customization Tool Kit


Projects are customized based on the unique needs of your company and project.  The Eureka! Tool Kit includes:

  • Consumer Insight Sessions:  Mine ideas & insights from industry thought leaders, current and former users.
  • Customer Insight Sessions: Mine for ideas for how to transform commercial/industrial customers.
  • Supply Chain Insight Sessions: Mine for capabilities and opportunities with your supply chain resources.
  • Technology Insight Sessions: Mine for ideas from outside experts, engineers and inventors.
  • Open Innovation Technology Mining: Expert scouting for faster, smarter innovation technologies.
  • Innovation Engineering Sessions:  Multi-disciplinary collaboration for more feasible and profitable ideas.
  • Concept Tripling: Expert concept writing system multiplies internal ideas into more provocative options.
  • Business Translation Session: Encourages your team to think deeper about innovations profit formulas.
  • Business Simulation Screening: Quantifies sales forecasts and odds for 20 different development scenarios.
  • Rapid Cycle Refinement & Development: Fail Fast, Fail Cheap cycles of learning 10X speed to market. 

 


 


 

Because every Eureka! Inventing project is customized, please
call Bruce Hall, Managing Partner, at (513) 618-4863
or SEND US AN EMAIL
to create a project just right for you.

3M
American Express
Amurol Confections
Anheuser-Busch
AOL
Appleton Papers
AT&T Calling Card Services
AT&T Internet Services
Bank of America
Bank One
Barber Foods
Batesville Casket
Bayer
BD (Becton Dickinson)
Best Buy
Brinker International
Bumble Bee
Cadbury Schweppes
Campbell Soup
CapitalOne
Celestial Seasonings
Centocor
Chattem Consumer Products
Coca-Cola
Colgate-Palmolive
ConAgra
Coors Brewing Company
Cott Beverages
Crayola
Disney Development Company
Disney Institute
Dreyer’s
Duracell
Edrington Group
Energy USA
Ethicon Endo-Surgery
Evenflo
Eveready Battery Company
Fidelity Investments
First USA
Folgers Coffee Company
Ford Motor Company
ForeThought
Foster Farms
Frito-Lay
Gardetto’s
Gatorade
Gillette
Givaudan
Gorilla Glue
Green Giant
GSK
GTE Directory Hasbro
Hershey
Hillenbrand Industries
Hill’s Science Diet

Hillshire Kahns
Honeywell
IMS Health
Janssen
Jergens
Jif
JM Huber
John Hancock
Johnny Walker
John Morrell Meats
Johnson & Johnson
JR Simplot
Keebler
Kellogg’s
Kentucky Fried Chicken
KeyBank
Kimberly Clark
K’NEX
Kraft Foods
Labatt’s
Lear
LCI
Lego
Lenscrafters
Lifesaves
Lipton
M&M/Mars
Masterfoods
Marzetti’s
Mattel
McGraw-Hill
MeadWestVaco
Milton Bradley
Minnesota Power
Monroe Shocks and Struts
Monsanto
Montgomery Inn
Nabisco
National City
NiSource
Nestle
Newell Office Products
Nike
Ocean Spray
Payless Shoes
Parker Brothers
Pennzoil
Pepsi-Cola
Pillsbury
Planters
Play Power
Playtex Family Products
Pop-Tarts
PPG
Pringles
Procter & Gamble

Quaker Oats
Ralston Purina
Reckitt-Benckiser
Reynolds Metals
Roche Diagnotics
Rubbermaid
Rust-Oleum
SC Johnson
Schering Plough
Schlumberger
Scott’s
Seagrams
Shell Oil Products
Smith Kline Beecham
Snapple
SNET
Solaris
Southwestern Bell
Stamps.com
Stouffer’s
Sure Click
Sweetheart Cup
Taco Bell
TGIFridays
Tennant
Tenneco Automotive
The Hartford
The HoneyBaked Ham Company
The Kellen Company
The Polk Company
The Teaching Company
Thomas J. Lipton
Trane
Travel Centers of America
Triarc Beverages
Tropicana
Tyson
Unilever
United Way
University of Maine
US West
Van den Bergh Foods
Van Melle Candy
Viking Range
Visteon Automotive
Vlassic Foods
Walker Mufflers
Walt Disney Consumer Products
Walt Disney Home Video
Wyeth
YMCA
YUM! Brands