Eureka! Concept Development focuses exclusively on persuasive articulation of the customer or consumer promise. The output is a series of optimized written concepts. These concepts can be based on existing technologies, brand assets or customer/consumer insights.

The actions most commonly taken following a Eureka! Concept Development project includes: 1) Further market research such as BASES testing, 2) R&D evaluation of concept feasibility or 3) Straight to market development approval when there is low risk.

Eureka! Inventing is a significantly more comprehensive process that increases your odds of a concept actually gets to market by a factor of 5 or more. It's an iterative optimization of 1) Customer/Consumer Promise, 2) Product/Service Reality and 3) the Business Case. It's a much deeper dive into thinking smarter about growth.

Elements that the standard Eureka! Inventing program feature that are NOT in the standard Eureka! Concept Development offering include:

• Eureka! Technology Translation - to mine your R&D team
• Eureka! InterACT - Consumer/Customer Insight Mining Session
• Eureka! InterACT - Consumer/Customer Optimization Session
• Planet Eureka! Open Source Mining for Technology Leads
• Planet Eureka! Open Source Mining for Development Experts
• Planet Eureka! Open Source Mining for Manufacturing Partners
• Merwyn Sales Simulation Modeling
• Trailblazer Action Planning session
• Trailblazer 30 Day accelerated "hands on" optimization consulting
• 8 Eureka! Trained Brain Facilitators to ignite fresh thinking

The actions most commonly taken following a Eureka! Inventing project include: 1) Senior Management Approval to Deeper Development, 2) Senior Management Approval of A Go To Market Game Plan or 3) Straight to market development approval when the benefits are significantly higher than risks of non-action.

Until now, if your company hadn't invested in R&D you had little chance to be unique. Your only option was to try and make the "same old same old" be perceived as unique for a micro niche segment of customers.

With Eureka! Inventing we BRING YOU BREAKTHROUGH TECHNOLOGY LEADS using our Planet Eureka! network of national innovation marketplaces. Most important, the technology leads are translated into plain English products/service and provided with quantitative evaluation of invention readiness, proprietary protection and sales potential.

With Eureka! Inventing we HELP YOU ACCELERATE DEVELOPMENT using worldwide network of Eureka! Coaches who work with universities, federal labs, entrepreneurs and small and mid sized manufacturing companies who can both solve technical challenges and accelerate production of meaningfully unique products and services.

With Eureka! Inventing projects customers/consumers in development of actual concepts using our Eureka! InterAct process.  This advanced form of qualitative insight mining takes insights to a new level.  Your customers/consumers are challenged to think deeper about what they really need, want and desire.  AND, instead of simply voicing options they're guided in the actual writing of real concept outlines with Overt Benefits, Real Reasons to Believe and Dramatic Differences.  These concepts are then used as stimulus for deeper thinking and development during your team's Eureka! Idea Engineering Session.

Following the creation of ideas, the Merwyn research system is used to benchmark concept strengths, weaknesses and potential.  Depending on the situation this is often enough to make concept decisions.  If more input is desired to make a decision or optimize the ideas a Eureka! InterAct session can be held with your customers/consumers as well.

Projects can be run anywhere in the world – including at our legendary Eureka! Ranch facility in Cincinnati, Ohio USA.  Factually, location makes no difference on the project quantitative results.  That said, on a qualitative basis teams often feel that the Eureka! Ranch experience is a powerful team building exercise as the work hard/play hard environment stimulates new connections and bonds between team members.  Click here to tour the facility.

Customization of the Overall PROCESS & Specific TOOLS
ACCELERATES "BUY IN".  Most Innovation experts require you to adapt to their process.  The result is a discontent and discomfort that can delay buy in and support.   With Eureka! Inventing we scientifically determine the right methods and process steps to help you best accomplish your project objective.   We do this because academic research finds that CLARITY AT THE START increases odds of project success by 400%!

All potential projects start with a FREE Eureka! Project Assessment involving:     

Quantitative Benchmarking of Manager Attitudes and Skills
An on-line quantitative assessment of your staff's readiness to create ideas and readiness to execute ideas quantifies what methods will be most effective for helping your team create, select and execute ideas successfully.  All responses are benchmarked versus world-class standards. Areas explored include:  1) Attitude Towards Project Objective 2) Cultural readiness for creating bold innovations, 3) Cultural readiness for executing bold innovations and 3) Innovation skill perceptions

Quantitative Analysis of Past Innovation Strengths & Weaknesses
To maximize odds of major success we "Reverse Engineer" final sales results for your last 3 to 6 innovations using our Merwyn Fair Market Sales Simulation research.  From this analysis we quantify what areas your company is historically strong on and weak on with regards to awareness, distribution, trial (concept appeal), repeat rate (product quality) and depth of repeat.    

Quantification of your Innovation Development System versus World Class
Benchmarking each stage of development vs. world-class innovators helps us identify areas to leverage and areas where supplemental effort is recommended.

Every Eureka! Inventing project is customized based on your unique needs. However, it's common that projects include the following.

• Deep dive immersion into your brand pedigree, strategy, customer/consumer
• Deep dive immersion into your product technology & R&D assets
• Deep dive immersion into your production economics and volume dynamics
• Eureka! Technology Translation workshop with your technical staff for idea leads.
• Eureka! InterACT Consumer/Customer session to mine for idea leads
• Mining of the Planet Eureka! Global Innovation Marketplace for idea leads
• 8 Eureka! Trained Brains to help ignite fresh thinking from your team
• 18 Merwyn Truth Teller Concept Tests
• 6 Merwyn Fair Market Sales Simulations

Eureka! is one of the few consultancies that is equally expert on industrial and B2B businesses as well as consumer offerings. 

Eureka! is one of the few consultancies that is equally expert on services, new customer and marketing innovations as well as product based innovation.

To view a list of industries we’ve worked in click here.

We have found that the first screening decisions are the most important ones as they set your path for development. In the place of classic qualitative research for initial screening Eureka! Inventing utilizes our patented Merwyn Concept Research. It’s a unique system that quantifies how obvious and self-evident your idea is to potential customers. It’s been validated 1) as predictive of BASES research, 2) as predictive of AcuPOLL Research, 3) as predictive of marketplace trial results, 4) as predictive of direct response redemption rates and 5) as being 7 times smarter than qualitative research/judgment.

Merwyn Concept Research brings a healthy dose of reality into your concept development process so that you don’t waste time, energy or money chasing concepts that are not clear, focused and disciplined.

Answer #1 - Our PROCESS will multiply their creativity. Our Idea Engineering system is specifically designed to help logical, rational managers increase their ability to develop meaningfully unique ideas. Quantitative research on ideas developed finds that Eureka! Idea Engineering creates 8 times more "big ideas" than classical "right brain" brainstorming/ideation systems.

Answer #2 - Our TRAINED BRAINS will ignite fresh thinking. With classic Eureka! Concept Development you have 8 Trained Brain Facilitators on site AND 4 Trained Brain Writers who remotely work overnight to write, double or even triple your outlines (depending on project format) into written concepts providing Fresh Ideas and Stretch Ideas for your team to consider the next morning.

Independent thinking by Ranch Trained Brains - from way outside your "box" - opens your minds to fresh and original ideas and importantly ways to articulate the ideas. Importantly, Ranch staff are real experts. Collectively they've written and tested more concepts than any team on earth ---15,000+ at last count!

To learn more about how Eureka! Inventing can be customized to fit your specific needs contact the Eureka! Ranch and one of the Consulting Group Partners will listen to your needs.  If they believe that we could be the right solution they’ll set up a FREE Quantitative Assessment leading to a customized proposal.