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NIELSEN SIGNS AGREEMENT WITH EUREKA! RANCH TO EXPAND
INNOVATION CONSULTING

CINCINNATI, OH - October 8, 2007 - The Nielsen Company today announced an agreement between BASES, Nielsen's forecasting and consulting service for new products, and Eureka! Ranch Technology, Ltd, a consulting firm specializing in new product innovation, to offer clients an integrated approach to identifying, developing, and optimizing new products.

As part of this agreement, BASES will now license Eureka's patented capabilities for developing new ideas, including Eureka 7.0, an idea-engineering system, and Merwyn Research, a quantitative concept improvement tool. These tools complement BASES new product consulting and forecasting capabilities, bringing marketers a uniquely integrated method to help them measurably increase their odds of success in BASES testing and in the marketplace.

Eureka!'s founder and CEO, Doug Hall, comments, "Through the Eureka!/BASES relationship, clients will be able to develop bigger ideas that are more advanced when they go to consumers for testing with less rework. Our minimum client goal from this agreement is a doubling of the number of winning concepts and a reduction of concept development time by at least 50%. And this is just the first phase of improvement. Beta tests of additional system improvements are realizing as much as a five-fold improvement in the number of great ideas and time to market."

Tim Willke, President of BASES, adds, "Eureka! and BASES share common values around what drives successful concepts. Bringing our capabilities closer together allows our clients to benefit from enhanced continuity and richer consulting throughout the new product development process. We are excited about the potential to contribute BASES consulting into earlier stage idea development and helping our clients grow."

About BASES

BASES, a service of The Nielsen Company, provides services that help its clients achieve growth through successful new product innovation. BASES is known for analytical and forecasting expertise, its extensive database of experience (75,000+ new product initiatives studied), and providing global coordination and consistency. BASES offers a broad range of services related to innovation strategy, new product qualification and optimization, and initiative commercialization. BASES has offices in 22 locations, partnering with most of the world’s leading marketers across a wide range of business sectors.

About Eureka! Ranch

Eureka! Ranch Technology, Ltd., is a research and development firm that helps companies develop measurably more successful choices for growth (new marketing messages, new markets, new products/services.) Eureka! was founded in 1986 and has been named America’s #1 Idea Team by Inc. Magazine, A&E Top 10 and CIO Magazine. What makes Eureka! unique is that it’s the world’s first and only company to adapt and apply Deming TQM, Toyota Manufacturing and 6-Sigma methods to marketing and innovation. The company works about 1/3 with industrial/B2B clients, 1/3 with consumer products and 1/3 with service companies. For more information please visit: www.EurekaRanch.com

To Learn More Contact Tina Nicholson at (830) 481-3565