Richards Industries
Giving new marketing prominence to an established in-house brand increased Richards sales for that line by 70%, just six months after their initial Eureka! Session. Now they’re ready to do the same thing for another line.
|
|
The Problem: Richards Industries sterile valve line was growing – but barely. With an industry growth rate of 20% in that area and Richards only realizing 2% growth, it was clear that they were missing a real opportunity for revenue.
|
The Solution: During the Trailblazer Development portion of their Eureka! Winning Ways the team learned a method to reduce risk by doing an entrepreneurial competitive, customer, financial and feasibility study in 30 days. The result: they discovered that they were holding their product to a higher standard than their competitors – but that higher standard made it look like they were actually failing on key statistics rather than winning.
