Merwyn Research
Quantitative Research that’s Fast and 7x Better Than Humans at Picking Winners
Merwyn is a scientific way to separate big ideas from costly losers before you’ve wasted significant time and money.
Merwyn evaluates how “obvious and self-evident” your idea is to potential customers. It does this by benchmarking your idea on 50 success factors. The factors were identified by reverse engineering what separates market successes from failures.
Merwyn has an 88% reliability forecasting probability of success. It has been validated for Industrial, B2B and Consumer initiatives. It has also been validated versus classic research methods like: AcuPOLL, BASES, eValuate, Direct Mail and Internet Response.
Merwyn Research is a scientific replacement for most if not all focus groups. Unlike focus groups – Merwyn is highly reliable – early in the process – before you’ve wasted significant time, energy and money. This reliability guarantees a measurable improvement in your odds of success.
MOST IMPORTANT, all Merwyn reports come with ideas, advice and thought starters for further increasing your odds of success in large base market research such as BASES & in the marketplace. (Patent Pending: #10/314,084).
How does it work?
What do I need?
A written idea (about 350 words/2,100 characters or less) and $1,000 if you want to know your odds of success and how to make it better, or $2,000 if you want to know your odds of succeess and how much you're likely to sell! You'll also need to complete the Merwyn inputs and send them along with your payment.
What's next?
We think it's best if you read or listen to (for free) Jump Start Your Business Brain. This book details the key elements your idea(s) should have to optimize their chances of success in Merwyn and the marketplace. When you feel your idea is ready, give us a call and we'll walk you through the submission process.
