Advanced Customer/Consumer Insight Mining System Identifies 7X more “Big ideas”

Eureka! Insight Sessions use a completely new method of faciltation to get meaningful and actionable insights from your consumers/customers to accelerate innovation success.  We start with customers from your target audience that have shown an ability to articulate meaningfully unique ideas - we call them Trendsetters. The Trendsetters invent and write solutions from their perspective using the dynamic Eureka! Insight Session format resulting in clearly articulated ideas for growth. You are also in the room participating, learning and asking questions to maximize the output during the entire process. Our experienced Eureka! Ranch Trained Brains, with an average of 14 years of experience, are moderating and leading the group through the process.

The Trendsetters are provided prompts in Eureka! Insight Sessions in line with eight cycles of innovation which have been constantly improved upon over the past 23 years. We have a passion bordering on compulsion for discovering more effective and efficient systems and tools for accelerating innovation success and it starts with your target customers/consumers. The Eureka! Insight Sessions blend written, oral and visual communication while having participants work alone, with partners and with teams.  And it uses a framework of stimulus response to help participants actually invent solutions for you right there on the spot. With simultaneous groups of Trendsetters working in one session, you truely maximize the value of the return you get from every participant. 

This patent pending process can be used with target audiences such as:  industrial customers, consumers, technology experts, trend setters and supply chain partners