Our Core Values

 

 

Welcome friends old and new,

I founded the Eureka! Ranch in 1986 with a single purpose, three core values and three credit cards as my funding source. The words have changed over the years but the purpose and core values are just as true today as they were over 20 years ago.

 

Doug Hall -- Founder

 


 

The Purpose of the Eureka! Ranch:

We help Corporate Leaders & Real World Entrepeneurs Develop

Measurably Smarter Choices for Growth

• Corporate Leaders challenge us to think STRATEGICALLY about INSIGHTS

• Real World Entrpeneuers challenge us to think PRACTICALLY about PROFITS

• Develop means action plans that take ideas to market 5 times faster

• Measurement separates big ideas from costly losers with 88% reliability

• Smarter Choices means ideas that are 2 to 4 times more likely to "win"

• Choices include more effective marketing messages & sales programs

• Choices include programs for new customers & markets

• Choices include new or improved products, services & business models

 

 

The Three Core Values That Drive Our Success

ONE: Take a DISCIPLINED & SCIENTIFIC Approach to Development

Unlike other companies that encourage you to "trust their creative genius" Eureka! Inventing is grounded in systemic discipline.

  • Creation, Research & Development -- All 100% Focused On Driving Success. All stages of Eureka! projects are focused on maximizing the 50 marketplace success factors that we identified through "reverse engineering" the success and failure of over 4,000 new marketing messages, products and services. The 50 factors cluster into three dimensions we call the Laws of Marketing Physics® 1) Overt Benefit, 2) Real Reason to Believe and 3) Dramatic Difference.


  • An Intelligent System - That Adapts To Your Unique Situation. To maximize effectiveness we scientifically adapt to your unique situation. We measure before, during and after the project to optimize odds of success. For example, each project begins with a Eureka! Assessment to identify your team's readiness to both create and execute new choices for growth. From this data we adapt our systems to leverage your strengths: 1) We adjust how we EXPLORE STIMULUS insights to ignite fresh thinking, 2) We adapt how we LEVERAGE THE DIVERSITY of your team and 3) we align our methods to help your team DRIVE OUT FEAR of new ideas.


TWO: "Walk the Talk"

Unlike other consultants who "preach but never practice," we vigorously reinvest in our technologies, products, services and brand. Among our patented or proprietary invention technologies are:

  • Eureka! 7.0 (our seventh system in 21 years) As opposed to classic brainstorming that requires participants to act foolishly and think like a child - Eureka! 7.0 uses the Deming - Plan, Do, Check, Act cycle of scientific discovery. Participants discover new ideas through a series of rapid development cycles involving: PLAN: Individual Insights, DO: Paired Ideation, CHECK: Team Feedback and ACT: Individual Invention Authorship. Bottom Line: Eureka! 7.0 delivers 8 times more high scoring choices for growth than classic brainstorming. --> -->

  • Merwyn Research, our success screening system, separates big ideas from costly losers early in the process. It has an 88% reliability predicting probability of marketplace success. It's been validated as predictive of BASES, AcuPOLL, eValuate, direct mail and internet marketing tests. Most important of all - it provides actionable ideas and advice for measurably improving your odds of success. --> -->

  • Trailblazer R&D accelerates ideas to market faster and more successfully than Stage-Gate® or other systems of new business development. A study by Procter & Gamble's finance department found that the Eureka! Trailblazer approach took a product to market with 10 percent of the staff in 16 percent of the time and at 18 percent of the cost versus their standard methods. --> -->

  • Ideas to Paper, helps those who don't like to write - turn their ideas into written concepts. Researchindicates that disciplined written plans at the start increase odds of success by a factor of four. With some project formats CONCEPT DOUBLING - takes the ideas from Ideas to Paper to even higher levels by leveraging the Eureka! Ranch team of experts who have written and quantitatively tested more ideas than any company on earth (15,000+). [Learn More]

THREE: Tell the TRUTH

Clients know that no matter how painful it is to hear - we will tell them the truth, the whole truth and nothing but the truth. Our 88% client repeat rate is testimony to the value of straight talk.

"Because of your focus on facing the ugly realities early - we've done in 3 days what would normally have taken our company 9 months of politically correct meetings"


"By focusing on truth I feel like for the first time in ten years we're going to really make a meaningful difference for our customers."


Company names withheld at the request of clients


We deal with practicality and profitability from the start - so to prevent failure later. Unlike other companies that feature marketing and design creatives - our projects are lead by chemical, mechanical and electrical engineers who ALSO have marketing and design expertise.