Patented Methods


	Eureka 7.0 A scientific replacement for brainstorming. Unlike classic brainstorming that encourages the “wild and wacky “ – Eureka! 7.0 is about discipline, focus and thinking smarter about concept development. It’s the world’s first ideation system that honors and leverages the wisdom of “logical, rational and experienced managers.” To maximize breadth and depth of thinking: 1) Tangible, quantified stimulus is used to provoke deep thinking, 2) 4 Eureka! Ranch Trained Brains on site help spark fresh ideas and 4 off-site (not tainted by client views) do a concept TRIPLING that stretches client ideas with fresh and original written concepts and 3) the process leverages individual pride of authorship instead of “group think.” Research finds Eureka! 7.0 projects deliver 8 times more practical, profitable and actionable ideas than old fashioned brainstorming. (Patents Pending: #60/644,395, #11/332,940).

	Merwyn Research A scientific way to separate big ideas from costly losers - before you’ve wasted significant time and money. Merwyn evaluates how “obvious and self-evident” your idea is to potential customers. It does this by benchmarking your idea on 50 success factors. The factors were identified by reverse engineering what separates market successes from failures. Merwyn has an 88% reliability forecasting probability of success. It has been validated for Industrial, B2B and Consumer initiatives. It has also been validated versus classic research methods like: AcuPOLL, BASES, eValuate, Direct Mail and Internet Response. Merwyn Research is a scientific replacement for most if not all focus groups. Unlike focus groups – Merwyn is highly reliable – early in the process – before you’ve wasted significant time, energy and money. This reliability guarantees a measurable improvement in your odds of success. MOST IMPORTANT, all Merwyn reports come with expert ideas and advice for further increasing your odds of success in large base market research such as BASES & in the marketplace. (Patent Pending: #10/314,084).

	TrailBlazer R&D TrailBlazer is an entrepreneurial system of development that leverages the methods small business owners use to achieve a 10-fold greater success rate with innovations than large corporations realize. Ranch Founder Doug Hall, used the TrailBlazer principles to ship a record 9 innovations in a 12 month period while at Procter & Gamble. TrailBlazer excites and motivates managers as it avoids the known negatives of gated or staged development: Instead of “quality by inspection” quality is built into the process. Instead of fear inducing “gate meetings” – the individual is empowered to drive cycles of fail fast – fail cheap learning till they get it right and Instead of “siloed” hand offs that gated systems enable – the team is empowered to do everything – just like a start up. Key to success with TrailBlazer is a sense of urgency, personal passion for the core idea and an openness to confront Death Threats early in development when there is still time, money and energy to address them. In two separate studies, Trailblazer was found to successfully develop new ideas with 10 to 20% of the staffing, time and money versus classic research and development methods.

	Ideas To Paper A process for using writing to help define and refine business thinking. It’s specially designed to help managers, who are not professional writers, more accurately and persuasively articulate their ideas on paper. (Patent pending - # in process)