Proof Positive

Proof Positive

Over the past 22 years we’ve written and test more than 15,000 concepts – that’s more than twice the number of concepts written and tested by any other team.

We’ve set record high concept test scores with many of our clients.

Our methodology was used to launch 9 new products in 12 months at P&G.

We recently increased one client’s uniqueness levels by 140%...another’s by 165%...and another’s by more than 200%.

We helped one client create so many strong concepts they went from testing 3 concepts to testing 16 concepts.

On average, there are 18 products or services in American’s homes we’ve had a hand in developing.

Our technologies are proven, patented and superior:

Eureka! 7.0 Idea Engineering is 8x more effective than brainstorming
Merwyn Research is 7x more accurate than humans at selecting winners from losers
Trailblazer Development is 5x more effective than more traditional or linear processes