Eureka! 7.0
Idea Engineering
Eureka! 7.0 is a scientific replacement for brainstorming. Unlike classic brainstorming that encourages the “wild and wacky “ – Eureka! 7.0 is about discipline, focus and thinking smarter about concept development. It’s the world’s first ideation system that honors and leverages the wisdom of “logical, rational and experienced managers.”
To maximize breadth and depth of thinking: 1) Tangible, quantified stimulus is used to provoke deep thinking, 2) 4 Eureka! Ranch Trained Brains on site help spark fresh ideas and 4 off-site (not tainted by client views) do a concept TRIPLING that stretches client ideas with fresh and original written concepts and 3) the process leverages individual pride of authorship instead of “group think.”
Research finds Eureka! 7.0 projects deliver 8 times more practical, profitable and actionable ideas than old fashioned brainstorming. (Patents Pending: #60/644,395, #11/332,940).
Video Overview
