Merwyn Research

A scientific way to separate big ideas from costly losers - before you’ve wasted significant time and money.

Merwyn evaluates how “obvious and self-evident” your idea is to potential customers. It does this by benchmarking your idea on 50 success factors. The factors were identified by reverse engineering what separates market successes from failures.

Merwyn has an 88% reliability forecasting probability of success. It has been validated for Industrial, B2B and Consumer initiatives. It has also been validated versus classic research methods like: AcuPOLL, BASES, eValuate, Direct Mail and Internet Response.

Merwyn Research is a scientific replacement for most if not all focus groups. Unlike focus groups – Merwyn is highly reliable – early in the process – before you’ve wasted significant time, energy and money. This reliability guarantees a measurable improvement in your odds of success.

MOST IMPORTANT, all Merwyn reports come with expert ideas and advice for further increasing your odds of success in large base market research such as BASES & in the marketplace. (Patent Pending: #10/314,084).

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