Eureka! Workshops

The biggest difference between our workshops and traditional training programs: we find the best way to learn isn’t by observing or working case studies, but to actually get your hands dirty and work on your own business!  All of our programs are branded “Jump Start Your Brain” and are customized to your business needs. 

Interactive workshop events have been held for groups ranging in size from 6 to 2,000.  Most programs are a combination of some of the following:

Brain Brew Saloon - Marketing Physics Simulation – Teach your team how to think smarter about the three key drivers of customer success: 1) Overt Benefit - instead of technical features, 2) Real Reason to Believe - the #1 weakness of most communciations and 3) Dramatic Difference - the key to making higher profit margins.  Then, put them to the test as they bet MILLION DOLLAR poker chips on sets of ideas - at the "Brain Brew Saloon where they learn by doing.

Innovation Engineering™ - Capitalist Creativity Simulation - This interactive simulation based on the college course by the same name challenges managers to create bold ideas for helping real world entrepeneurs. 

Concept Writing to Win – Having written over 15,000 concepts, we know a thing or 2 about using the 36 letters in the alphabet to communicate ideas in a powerful way.  We’ll give you our “cheat sheet” for writing a great idea and even practice on some of your own.

Wild Willie’s Wild West Business Adventure – This interactive simulation challenges audiences to invent ideas for growing Wild Willie's  invention of of ideas but just want your team to get smarter about creating and developing new ideas and having a HOOT doing it, then the Wild Willie’s theme backdrop is a great way to dial up the laughs.

IQ Tests - Sales, Marketing, Top-Line Growth, Business Innovation, Personal Creativity – A collection of entertaining quiz questions that confront common misconceptions about how to think smarter and more creatively.  Each question is backed by hard data from academic journals or Eureka! Ranch research. 

 
A Jump Start Your Brain program transforms a standard offsite into a dynamic learning event.

What people are saying about Eureka! Workshops:

I had high expectations for the program, and it delivered. The program was professionally conducted, yet fun. And the teaching/practical application style of learning worked well for me.

"I wanted to express my appreciation for doing such a phenomenal job during our recent marketing workshop. We asked for a rock star - and you delivered!"

I have received terrific feedback from attendees about the session.  They loved the clarity and simplicity of focus around three key things to be more customer oriented. The Cross functional teams got together and put your concepts to work immediately and presented their suggestions to members of the SMT on Wednesday - some great opportunities and Ah Ha's!  The SMT loved their energy and customer focus - as many went out to visit stores or dealers, and listened to customer service calls - and used their experiences in the skits and presentations! Great compliment to your fine work!

“Your Eureka! Ranch leadership training program was the most useful, productive and bottom-line results-oriented training I've attended. We immediately put your Eureka! techniques to work. In a two-hour session today, using the techniques we learned the previous day, we were able to develop 10 clearly defined product ideas. The results were fast, furious, fun and powerful. Then we tested them against the Laws of Marketing Physics.™ It not only helped us get buy-in, it helped us weed out some losers certain people had a strong attachment to. More importantly, your training made it possible for us to achieve what we believe will be real Capitalist Creativity.”

Roland Boose
Product Development
Nestle

“Your passion for instilling confidence in people's creative skills had a profound impact on the group. Every member of my team is now better prepared to deal with the challenges that lie ahead. More importantly, each individual is more confident in their own creative abilities and those of their colleagues. Your passion for your work resonated throughout the group and encouraged them to be bolder. A number of our managers have already used the techniques to tackle issues they are facing.”

Paul J. Gallagher, President
Fidelity Service Company

"When Eureka! Meets Disney, creativity ne'er wanes;
our team explodes when he jump starts our brains!"

Ellen Guidera, Vice President, Walt Disney

“You have inspired a bunch of vice presidents, directors and product managers. They believe in your approach to idea generation and intend to make it happen here at Tyson.”

Dennis Crawford, Director
Strategic Project Development
Tyson Chicken

“Great seminar! Everyone here is raving. Stunning, inspiring, uplifting and thoroughly fantastic presentation! So many of the topics and insights presented were so earth-shatteringly true, they just felt right – right down to the bone.”

Eric Schulz
Walt Disney Home Video

“Henry Adams once said that ‘A teacher affects eternity. He never knows where his influence will stop.’ Dear friend, you nailed it on all counts! Our students really didn't want to see me in class the next day. All they wanted to do was talk about the program! On behalf of the students, faculty, and administrators of Babson College, we send our sincere thanks for helping us see outside the box!”

Prof. John W. Altman
Babson College

“I am truly honored to have been given the opportunity to go through the ‘Eureka Experience’ … We are now on the ‘make it happen’ side of the experience, and there is a ton of stuff to be done – but what a wonderful way to start! I could get addicted to this whole process! Here's to the future! Let us go boldly where no muffler company has gone before!”

Steve Paterson
Chief Engineer of New Product Development
Tenneco

Contact us for more information.