Kara's blog

I once entered a client’s office and saw a picture very similar to this one…with one MAJOR exception…the herd of Elk was walking – RIGHT OFF A CLIFF!

I looked at the picture for a while and could not think of a single reason to have such an image hanging in your office.  So I asked the obvious question, “why is this here?”  Her response, “that’s my daily reminder of the world – we have more followers than anything else – and this is true for consumers too…so what one does…they all do…and their behavior is rarely logical.”