Books
Jump Start Your BUSINESS Brain (Brain Brew Books, 2001). By Doug Hall.Foreword by Tom Peters.The first book in the series articulated the three Laws of Marketing Physics and the three Laws of Capitalist Creativity. This national best seller is based on analysis of over 10,000 new products, services and marketing messages - some 6,000 innovation teams and 30 years of front line experience. The wisdom comes to life in case studies of real world entrepreneurs from Prince Edward Island, Canada.
Jump Start Your MARKETING Brain (Brain Brew Books, 2005), By Doug Hall. Foreword by Sergio Zyman. This book is a DEEP DIVE into the complex world of sales and marketing. It's for those with a genuine commitment to measurably improving their success rate. It was originally published in hardcover as Meaningful Marketing. The book won critical acclaim but its "academic style" prevented it from reaching the mass audience of Jump Start Your BUSINESS Brain. A comprehensive redesign and rewrite has added caffeinated energy as well as even more meaningful advice and ideas for improving your sales and marketing success rates.
Maverick Mindset (hardcover version; Simon & Schuster, 1997) and Making the Courage Connection (paperback version; Fireside, 1998). Both with David Wecker. A GREAT BOOK and one of Doug and David's personal favorites. It features motivational stories and ideas for helping you find the courage to journey from fear to freedom.
Jump Start Your Brain with David Wecker (Warner Books, 1995). Doug's first book is ideal for inspiring artists, teachers and children. Later research has found that many of the teachings and techniques don't work especially well in today's high stress business world. Sorry! Jump Start Your CREATIVE Brain is intended as the new and most up to date version on what drives innovation success in today's marketplace.
COLUMN: Great Aspirations!® Syndicated Newspaper Column: Ideas to help parents inspire their kids. This is a collection of syndicated columns by Doug and Dr. Russ Quaglia of Endicott College's International Institute for Student Aspirations. (coming soon!)
