Recommended Reading

 

 

Creativity Research Journal
European Journal of Marketing
Harvard Business Review
Journal of Abnormal and Social Psychology
Journal of Advertising
Journal of Advertising Research
Journal of Applied Social Psychology
Journal of Consumer Marketing
Journal of Consumer Research
Journal of Creative Behavior
Journal of Marketing
Journal of Marketing Research
Journal of Personal Selling and Sales Management
Journal of Personality and Social Psychology
Journal of Product Innovation Management
Journal of Product Innovation Management
Journal of Public Policy and Marketing
Journal of Social Psychology
Journal of the Acadamy of Marketing Science
Marketing Bulletin
Marketing News
Marketing Science
Public Opinion Quarterly
Sales and Marketing Management

 

 

Applied Imagination - Alex F. Osborn

Blue Ocean Strategy - W. Chan Kim and Renee Mauborgne

Mastering the Rockefeller Habits - Vern Harnish

Ogilvy on Advertising - David Ogilvy

Re-Imagine! - Tom Peters

The EMyth Revisited - Michael E. Gerber

The Innovator's Dilemna - Clayton Christensen

The Leadership Challenge - James Kouzes and Barry Posner