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AUDIO - BBQ Co Finds Overt Benefit - Category Credibility Gap, Pakistani Co. Steals Sales

BRAIN BREW CAFE is a 10-minute weekly broadcast of ideas and insights to help you grow your business.

This week you'll hear...

Begin With P-A-S-S-I-O-N!

Aretha wanted some R-E-S-P-E-C-T and I’d like to see some P-A-S-S-I-O-N! Where has it all gone? It’s missing from just about every part of our lives...

Are You Afflicted by E.L.K. Syndrome??

 

I once entered a client’s office and saw a picture very similar to this one…with one MAJOR exception…the herd of Elk was walking – RIGHT OFF A CLIFF!


Buying Inventions!

Within the next week or so we will be announcing a new service where we purchase inventions on behalf of clients.

The idea for this service has been a long time in coming.

It grew out of my time as judge on American Inventor.

IT IS NOT an invention promotion company - rather we will be INVENTION BUYERS

 

What has happened is that Eureka! Ranch clients have in effect outsourced the cleaning, screening and licensing of inventions to us.

 

Doug

FREE Ideas & Advice

If you have a question that you think that I can help with - or the community of viewers of this web site can help with post it here.  And we'll get back to you. 


Doug

Kill Your Current Innovation Factory

If you owned a factory that was running at 98% capacity, one running at 72% capacity and one running at 15% capacity - you would shut down the factory running at 15% - no questions asked.

 

Dreams do come true

During April of 1999 - at 90 Degrees North (the North Pole) a dream was born. A dream to translate what we'd learned working with the world's smartest corporate executives into a program that could help real world entrepreneurs. To "give back" what I'd learned to help others turn their entrepeneurial dreams into reality.

 

What's the problem with the "D" word?

"I think true innovation wins over false marketing. It just takes longer." - James Dyson

Dyson is an industrial designer who is doing less than glorious work - innovating and improving vacuum cleaners. Vacuum cleaners - can you image spending your days thinking about dust, dirt, and all the other goodies sprinkled throughout homes and tucked inside couch cushions?

 

But, he toils away each day, getting his hands dirty, digging into the challenge - thinking about new ways - meaningfully different ways - to solve people's problems.

Think SMALL to Think SMART

Journalists like to make a big deal about the fact that only 50% of small businesses succeed. However - in truth that's GREAT! Here are the facts - 50% of Small Businesses Succeed - 15% of Big Company New Products Succeed - 10% of Venture Capital Investments Succeed. Net - small businesses do significantly better than large companies when it comes to discovering and developing new business concepts.

As Franklin Said "Well Done Is Better Than Well Said"

One idea or one million ideas that never ship are worth $0.

A technology that’s overlooked or underutilized is a loss.

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