AUDIO - BBQ Co Finds Overt Benefit - Category Credibility Gap, Pakistani Co. Steals Sales
BRAIN BREW CAFE is a 10-minute weekly broadcast of ideas and insights to help you grow your business.
This week you'll hear...
- A true story of how an Oklahoma company found their Overt Benefit Difference
- New data on the CATEGORY CREDIBILITY GAP
- How a Pakistani company stole half the sales of an Arkansas manufacturer in a surprising way
LATEST Eureka! Ranch NEWS
1. Eureka! Winning Ways
Ignites Fresh Ideas and ACTION on Top-Line Growth
We've licensed and trained the United States Department of Commerce's NIST/MEP Network to deliver Eureka! Winning Ways - a special version of Eureka! Growth Services specially designed to help small and mid sized businesses, on a local basis, at a price that they can afford. Thanks to support from the Federal and State Governments the program is available IN ALL 50 STATES.
To find a local Eureka! Winning Ways Eureka! Coach click here
2. Eureka! Concept Development
Industrial Strength Ideas, Research & Refinement
We've signed a world-wide alliance with BASES Marketing Research. Through seamless integration of "Eureka! creation" with "BASES research optimization", clients can develop bigger ideas with less rework. Our client goal is a doubling of the number of winning concepts and a reduction of concept development time by at least 50%.
3. Eureka! Inventing - Now includes Accelerated Development
Big Ideas MADE REAL in 100 Days!
Our Eureka! Inventing service has been expanded to help clients INVENT, and ACCELERATE DEVELOPMENT. It leverages the methods that Ranch founder Doug Hall used at Procter & Gamble to ship a record 9 growth initiatives in 12 months. A P&G finance department analysis found that these methods shipped a growth initiative with 10% of the staff in 16 percent of the time and at 18% of the cost of a similar P&G project.
That's what we've been up to this past year - how about you?
If you need help with top-line growth - for your small, medium or large company give us a call at 513 271-9911 or Request More Information
