Our Mission is to Change The World by transforming innovation 
from a random art to a reliable system that delivers 
increased innovation speed (up to 6x) and decreased risk (30-80%)
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The Books

Eureka! Ranch Founder and CEO, Doug Hall, has written books on innovation, creativity, courage, business and marketing. 

During 2013, the Innovation Engineering book will be written by Doug Hall and published late in the year or early in 2014.  Drafts of chapters will be used to build awareness and engagement for the movement.  The book is tentatively titled: The Flip™, The Innovation Engineering system for flipping to a culture of Never Ending Innovation & Growth with Increased Speed (up to 6X) and Decreased Risk (30 to 80%).



Like what you've read? The data and research referenced in Doug's books was used to create our FREE Innovation Assessment.

Get the FREE Assessment

Jump Start Your Brain (2.0 Edition)

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A Proven Method For Increasing Creativity 500%

Jump Start Your Brain is a fun, inspiring and insightful how-to look at maximizing your brain's power and putting productive creativity to work for you.

"Required reading. Hall reveals how you can retrain your brain to think of more creative ideas. The book is funny and packed with anecdotes." - Entrepreneur Magazine

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"Jump Start Your Brain is not theory. It's unlike other creativity books in that the tools are accessible-not just by the creative types in your organization, but by everyone who has a stake in the prosperity of your company." 

Peter de Jager, Canada

Jump Start Your Business Brain

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Win More - Lose Less & Make More Money with Your Sales, Marketing & Innovation Efforts

Jump Start Your Business Brain details six principles for measurably improving your marketing and innovation success rates.These principles are the core religion that Doug and his Eureka! Team leverage when working with the big guys-companies like Procter & Gamble, Frito-Lay and Bank of America.

However, the little guys and non-profits can leverage them as well. In fact, the book cites real cases of small business owners who've realized a 10 to 50% increase in sales as a result of applying the six principles.


"#1 National Bestseller" - 800 CEO READ

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"Hall's book is a damn good read because he's a damn good storyteller. Bug, speaking as an engineer -business analysts, it is credible because it is supported by a ton of VERY HARD data." 

Tom Peters



Jump Start Your Marketing Brain

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Truths, Tactics & Techniques For Measurable Success

This book is a DEEP DIVE into the complex world of sales and marketing. It's for those with a genuine commitment to measurably improving their success rate.

It was originally published in hardcover as Meaningful Marketing. The book won critical acclaim but its “academic style” prevented it from reaching the mass audience of Jump Start Your Business Brain. A comprehensive redesign and rewrite has added caffeinated energy as well as even more meaningful advice and ideas for improving your sales and marketing success rates.


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"This is, without exception, the best marketing book of the last decades.  It's a fully caffeinated, one-hundred-percent jolt of a book."

Jim Kouzes, Co-Author of THE LEADERSHIP CHALLENGE

Making the Courage Connection

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How People Get from Fear to Freedom - and How You can Too

Making the Courage Connection is a look at courage, through an inspiring blend of essays and real-life profiles of people with the gumption to live their lives to the fullest.

Note: At the time this book was published, the "dot.com" world was exploding and no one seemed to need courage. As a result, the book struggled for awareness and sales. That said, among those who bought and read it, these simple stories have had a profound impact.


"It takes courage to live in our world today. Making the Courage Connection tells, in an interesting and dramatic way, how one can make life worth living by taking control." - Ruth Stafford Peale, widow of Norman Vincent Peale, Author The Power Of Positive Thinking

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"Doug Hall is a maverick, 'tis true.
He writes of being bold, slaying dragons, being you.

 His barefoot courage is certainly contagious.  Take a risk, face a challenge, be outrageous!

Go forth with fearless faith, forget about your strife. And remember Ben Franklin's words  "Up sluggard and waste not life!"

Ellen Guidera, VP New Business Development, The Walt Disney Company 

North Pole Tenderfoot

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A Rookie's Adventures and Misadventures Walking in Admiral Peary's Footsteps

In North Pole Tenderfoot you will join Doug Hall on an adventure to the top of the earth - the North Pole.  Leading the expedition is Paul Schurke of Ely, Minnesota, a genuine adventure hero.

As a brilliant businessman, Hall helps the world’s leading companies with big ideas and bold innovations, but on this trip he is a rookie, a raw beginner.  In Admiral Peary’s words, he is a “tenderfoot.”

Peary had a long been Hall’s hero, and following in the great explorer’s footsteps was a dream the tenderfoot wanted to fulfill. In the fulfilling that dream, he also hope to raise awareness for his Great Aspirations! charity, which focuses on teaching parents how to inspire their children.


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"Be prepared to journey with Doug beyond the North Pole - the the realm of what's possible when you put your mind to something big."

Paul Schurke, Expedition Leader and Arctic Adventurer

The Flip™

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The Innovation Engineering system for flipping to a culture of Never Ending Innovation & Growth with Increased Speed (up to 6X) and Decreased Risk (30 to 80%).



Coming soon!

About Eureka

History
I.E. Labs
The Books
The Institute

Media Stories
The Ranch Facility

Pedigree

Dr. Deming - Founding philosophy
Academic Archives
What People Say
Corporate Pedigree



Getting Started

Large Companies
Small Companies
Start Ups/Inventors
College Students 
Colleges & Universities
Governments
Consultants & Coaches


Education

Cycles to Mastery
The Body of Knowledge

Leadership Institute
Leadership Retreat
Workshops
Undergraduate Minor
Graduate Certificate 
Green Belt Certification 
Black Belt Certification

©, ® &/or Patentable Technology used under license from Eureka! Institute, Inc.