Why Eureka!® ?
We’re The Only Innovation Company Who Combines Experts with Patented and Proven Systems and Technologies to Ensure Your Success!
Since 1986 we have created and researched more business building ideas than any team on earth for consumer, industrial and B2B companies. We have an 88% repeat rate with world-class clients like Walt Disney, Nike, Procter & Gamble, J&J, Hewlett-Packard, American Express and AT&T and clearly our approach works as the average US home uses some 18 products or services we’ve had a hand in developing.
Our success is not magic. In fact, it’s quite the opposite. We are the only innovation and marketing firm that blends engineering discipline with an entrepreneurial mindset and patented innovation technologies to help you win! Quite simply, our structured systems allow you to get BIG IDEAS to MARKET IN LESS TIME and AT LOWER TOTAL COST. We focus on:
REAL INVENTIONS instead of “Mindless Marketing Smoke & Mirrors” = REAL PROFITS.
Inventions are dramatically different and anything you can do to increase your uniqueness in a way that’s meaningful to consumers/customers brings you rewards and benefits like:
- Extremely/highly unique ideas are 10x more likely to capture a larger than average share of market
- Dramatically different ideas tend to get to market first and stay in market 2x longer than ideas with low to average uniqueness
- Truly unique ideas are 4x less likely to require price discounting
- THEY GET NOTICED! They drive word of mouth, create buzz and pull in new consumers/customers which is 3x more important when it comes to growing your top line and your product category
Uniqueness is down more than 70% according to the PDMA, which is why you need Eureka! We’re better than anyone when it comes to delivering unique ideas. In fact, Eureka! ideas score up to 250% higher in testing and there are many cases where we’ve helped our clients set new record high test scores for both purchase interest and uniqueness. We’ve also helped created dozens of new businesses, brands and categories.
We push the THREE DIMENSIONS OF SUCCESS so you get PROFITABLE AND FEASIBLE IDEAS THAT SHIP.
Our team of inventors are unique because they blend marketing and engineering skills. Our sole focus is on helping you discover and develop measurably smarter, dramatically different ideas to grow your business. Once created and developed, these ideas also have the potential to be patented.
We work the three key areas linked to success because optimizing these helps ensure your success.
1) The Idea or the End User PROMISE – what your consumers/customers will receive for their time, trust and money. When this is specific, numeric and unique, you more than double your odds of success.
2) The Product/Service Reality – what you can actually deliver. This is in tension with the promise. As you push your promise, you will hit limits. By working the two together it ensures you don’t back all the way down to a commodity. Working this element also forces you to define the “it” and work the numbers.
3) The Business Opportunity – or how much money you’ll make. We’ll work with you to define potential sales, invention readiness, proprietary protection level, success benchmarking and cost to first sale…all the details you need to ensure the odds of success are in your favor.
We design success into new business concepts at the start – instead of simply creating idealistic concepts and blaming others for poor execution.
"The difference between other companies and the Eureka! Ranch is that you leave the Ranch with solid strategies and concepts that support those strategies so you can turn right around and present them to the Board of Directors, executive management, etc. I've been impressed with the process and how the Eureka! Team works to make the most of our time together. Eureka! Inventing has been a fabulous investment for my division.”
Johnson & Johnson
FAIL FAST, FAIL CHEAP, GET SMART Cycles of Continuous Learning = MEANINGFUL SUCCESS.
Fail Fast, Fail Cheap, Get Smart Cycles of continuous learning drives all we do. Our services involve multiple rounds of discovery…Eureka! Winning Ways involves 5 or more development cycles, Eureka! Inventing and Concept Development involves 6 or more cycles of invention and Trailblazer leverages WEEKLY rapidly development cycles.
We’re the world’s only innovation system that is continuously improved using statistical quality control methods.
Newly released research explores and confirms why the Trailblazer approach is significantly more effective.
“Almost no discovery of new technologies came from design and planning. The strategy for the discoverers and entrepreneurs is to rely less on top-down planning and focus on maximum tinkering and recognizing opportunities when they present themselves. People get lucky thanks to aggressive trial and error.”
Author of the BLACK SWAN
We’re the only innovation system that can show you a quality control chart, which means we have system reliability. This dedication to systemic improvement is how we won a competition by the United States Commerce Department’s NIST/MEP Network to be the national supplier of growth services. It’s also why AC/Nielsen BASES chose to align exclusively with us to provide concept development services to its clients around the world.
